With the global Hallyu wave captivating audiences through music, drama and fashion, South Korea's pavilion at the 2025 World Exposition will feature a giant screen displaying K-pop videos and showcase the country's cutting-edge technology.
Under the theme "With Hearts," the pavilion, one of the largest self-built overseas pavilions at the expo, aims to connect visitors' hearts through exhibitions blending traditional and modern Korean culture.
The large screen will be installed on the pavilion's exterior, utilizing so-called media facade technology that employs multiple light sources to create dynamic visual displays.
The screen can also be viewed from a nearby rooftop of the expo site's symbolic ring-shaped wooden structure dubbed the Grand Ring, which will serve as the main circulation path for the international fair.
Visitors will also have a chance to experience Korean culture and enjoy traditional Korean cuisine at a restaurant.
The pavilion will have three main halls, one intended to immerse visitors with sound and light using artificial intelligence and another creating a terrarium space to learn about South Korea's efforts to tackle global warming and other environmental issues.
In the other hall, visitors will experience what a future society made up of advanced technology will look like utilizing multiple screens.
"We will showcase a unique pavilion that will merge South Korean tradition and culture," Yu Jeoung Yeol, president and CEO of Korea Trade-Investment Promotion Agency, said at the groundbreaking ceremony held at the expo's venue on Yumeshima, an artificial island in Osaka Bay, in February.
As 2025 marks the 60th anniversary of the normalization of diplomatic relations between South Korea and Japan, Yu also said, "It is a highly significant year. Our participation in the expo will further strengthen the relationship between our two countries."
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